Why Headlines Matter Most
Recruiter lens: the headline is the most visible field in search results, so it is the cleanest place to align role titles and skill keywords. Recruiter searches often start with job titles and skill terms, which makes headline phrasing a practical match point.
Key Research Findings
Statistics sourced from LinkedIn Newsroom, LinkedIn Talent Solutions, and Pew Research.1234
LinkedIn reports over 1 billion members worldwide.1
Per Pew Research, nearly a third of American adults are on the platform.4
LinkedIn reports more than 9,000 job applications per minute.1
LinkedIn reports more than 67 million companies on the platform.1
LinkedIn reports higher InMail acceptance for skills-first sourcing approaches.2
What Good Headlines Look Like
- Senior PM | B2B SaaS | $4M→$12M ARR | ex-Stripe
- Data Scientist | ML/AI | Python, SQL | Healthcare Tech
- Engineering Manager | 15+ Engineers | Fintech Scale-ups
- Product Manager at TechCorp | Building Great Products
- Passionate data scientist seeking new opportunities
- Looking for my next challenge in tech
Important Limitations
Be aware of what we know and don't know:
- •LinkedIn does not publicly disclose its exact search algorithm. Findings are inferred from observed behavior.
- •Reported view increases vary widely across sources and baselines.
- •Recruiter search behavior likely varies by industry, geography, and role type.
- •Studies are primarily based on self-reported data, not controlled experiments.
Definition: visibility inputs
Visibility inputs are the fields recruiters can search and filter by. LinkedIn reports outcomes tied to skills-first searches, but not the weighting of each field.2